O happy day! The ‘free’ surveillance/advertising-centred/data-cow business model has been superseded by the pay-to-be-spied-on contract for e-commerce

+++ dog + blonde postgutenberg@gmail.com

A watchful pair: he was too intent on his task to move a single canine muscle **

The tale of Big Brother at A Certain Newspaper (ACN.com), the last entry on this site,  omitted a crucial fact because it deserves its own post.

It is this: access to the visitor-sleuthing, visitor-interrogating ACN site is not free, but requires a subscription. Reader, if you haven’t noticed, this should tell you that things have gone from bad to dire — well beyond the normalisation of the surveillance business model’s (SBM) unwritten contract, in which the actual cost of ‘free’ admission and use of a site’s services is the loss of our privacy.

Bowing to the SBM meant accepting that when we pay no cash to use  Facebook — and innumerable other web services, including search engines — these companies can make records of our every click and cursor twitch. In many cases they do worse, following us wherever we go on the net, even after we have signed out of their domains. We have effectively told them, do come in and help yourselves to anything you’d like to know about us — or, as post-Gutenberg has observed before: by all means, please milk us like dumb data cows.

In the SBM’s successor, the pay-to-be-spied-on model for e-commerce that we are now bowing to in an almost imperceptible transition, we are giving them money to exploit us. In our delight with the discount on sub-zero winter boots and free shipping that the online retailer offers us, we do not object to being hooked up to the automated data-milking machines that our cash helps to finance ***.

The media version of this shift entails a striking switch in the terms of trade that our ACN.com encounter dramatised. In the old days of print, a newspaper handed over pages filled with news and analysis in exchange for our coins — and those paper pages had countless secondary uses. The exchange between buyer and seller ended, there. Today, a newspaper can believe that the sum billed to a credit card entitles it to monitor and record exactly how the owner of that plastic rectangle reads its online pages — to facilitate ‘personalising content and ads,’ as the ACN.com site informs visitors, ‘and to analyse how our sites are being used’ — today, tomorrow, … whenever.

What we call data-milking is blandly referred to by digital commerce specialists as ‘data-gathering.’ One such expert, Josh Bernoffwrites about ‘the data equation’ — implying that there is a fair and just equivalence in Facebook users paying with undefined ‘data and attention’ to upload what they want to communicate or ‘share’ on the social media platform. But saying ‘equation’ is applying a misleading euphemism to what the average Facebook user grasps, since that user does not understand the SBM, or know that it is also the advertising business model. Users do not understand how they enrich social media giants by letting them hawk facts about their behaviour and demographic and psychological profiles to other companies that use the information to maximise their advertisements’ ability to seduce them into buying their products.

In a perceptive post on Medium.com, Bernoff suddenly swerves sharply from tip-toeing around the sensitivities of e-commerce giants to making the critical point that users ‘are happy to give up an infinite amount of data’ to social media platforms and predicts — sadly, without exaggeration — that most of them will not stop doing this until ‘Facebook starts taking naked pictures of everyone in the shower and posting them without permission.’

That was a point made in his ruminations in early October about whether the software that Tim Berners-Lee (TBL) has been developing to return control of their data to internet users will be usable and used by enough people to reverse the soaring trend of exploitation, manipulation and restriction. Bernoff concludes that this will not happen unless a rich, dominant company can adopt and deploy it to support TBL’s project.

He nominates Apple for the task.

We cannot imagine a better use for Apple’s cash mountains than destroying the surveillance business model. But surely putting Apple in charge of creating ‘new devices, new experiences, new apps, and new ways to entertain yourself and experience life without requiring you to give up all your data’ would be a move in the wrong direction — further centralising power, when TBL is trying to take the web back to the freeing open space it was originally?

Today’s Tim Cook-led Apple appears to have high ethical standards, but what guarantee is there that this company’s tremendous potential for doing good would not be misused if he were replaced by — say, someone like Mark Zuckerberg, whose actions seldom match the high humanitarian ideals he claims to believe in, and who chronically breaks promises about protecting and respecting the privacy of Facebook users?

What might be more compatible with TBL’s aims? Putting Apple’s cash and managerial resources behind social media platforms that their users jointly own. Apple could assist with and finance their design and launch. 

See: ‘The media establishment has begun to see sense in a user-owned Facebook …’ An extract:

[L]ast Wednesday, the New York Times presented, as if this were a brand new idea, the otherwise commendable suggestion by three scholars — Jeremy Heimans, Henry Timms and separately, Nathan Schneider in 2016: ‘[W]hat if a social network was truly run by its users?’ In a newly published book they have written together, Heimans and Timms note the unfairness of what we — like many others — have been pointing out for years: the injustice of ‘the creative output of billions of people’ being turned ‘into a giant, centralized enterprise, with most users sharing none of the economic value they create and getting no say in the platform’s governance.’

[ continues here … ]      

** like any other well-trained ceramic dog

*** Why are we permitting this? See John Logan’s reference, in his comment on the last post-Gutenberg post, to soma — the drug crucial to subjugating the masses in Aldous Huxley’s Brave New World (1932), which creates ‘a quite impenetrable wall between the actual universe and their minds’. Imagining themselves as ‘celebrities’ on their Facebook pages, and riding waves of happiness from online shopping discounts that let them buy-buy-buy probably works a similar dark magic on real, live, people in our time.

Big Brother takes an alarming step past watching us — and shows why Tim Berners-Lee’s plan for resurrecting his open web needs all our support

lone burnt tree postgutenberg@gmail.com

+++ the burnt and the saved postgutenberg@gmail.com copy

What if, instead of the too-familiar, twee rituals tied to Samhain, All Hallow’s Eve, All Saints’ Eve, Dia de los Muertos (Day of the Dead) or Halloween, among other traditions for marking the onset of wintry blackness, we each had to construct our own tributes to ‘ashes to ashes, dust to dust’ — from the intersection of things seen in real life and well-grounded fears haunting our sleep? Pictures above and below: charred landscape, after a wildfire in August

Reader, the slogan of our day — Big Brother is Watching You — is already out of date. On Friday the 19th of October, we heard him speak — to chilling effect. Not every website can make such a claim and what is that, if not a world-beating scoop?

How did BB sound? Not at all as you’d expect. Likeable enough for us to be tempted to fill in an application form immediately, if he were put up for adoption. His voice was as  fresh as a newly-opened petal, and endearing — possibly because he was only a proxy for the real BB, acting as his special agent; or because he has drunk from the fountain of eternal youth.

The shock of listening to his voicemail message had been preceded by emails from A Certain Newspaper — its digital version, which we will call ACN.com here — that we are reluctant to name before its managers have had a chance to reconsider what they are doing and dial back their officiousness. The opening lines of its message on the first day of this month read, in part:

Hello,

Thank you for being a regular user of [ ACN.com ].

Our records suggest that your [ ACN.com ] account is being used to copy a substantial amount of text from [ ACN.com ]. You can make copies of [ ACN.com ] content for your own personal use, but please don’t copy and paste articles for the benefit of other people. If you are copying for your sole benefit, then we apologise for emailing you. … [ continued for several sentences with variations on this theme.

We paid close attention to BB’s choice of language — that tricky use of the word ‘copy’ in a way that reminded us of Steven Poole’s splendid evisceration of weaselly language with a hidden agenda in Unspeak: Words are Weapons. Anyone knows that downloading is the accepted word for saving articles to an electronic device to read later — just as you might programme your videorecorder to capture installments of TV dramas for binge-watching when you can. That is all we are doing in our daily cut-and-paste exercises on ACN’s site, but calling it ‘copying’ was intended to make us feel guilty, as if it were tantamount to proof of being on the low road to despicable copyright infringement.

The message was unsigned and, unlike the Microsoft Word popup that says, ‘You have placed a large amount of text on the clipboard,’ was not accompanied by any equivalent of a friendly query about how we would like that clip to be treated. We ignored it with an incredulous ‘Phew!’ and forgot all about it. Precisely a week later, what should come sailing into our inbox but ‘Reminder: Referencing and sharing [ ACN.com ] articles’. Again, with an inaudible derisive laugh, we tossed it into our mental circular file reserved for mail from lunatics and turned to our next task — so, were all but struck dumb by the follow-up voicemail, ten days later, demanding that we telephone ACN.com‘s head office immediately ‘about a problem with your account’.

When we reached BB, he did not accept that without a smidgen of evidence of our making a mint or, indeed, the tiniest unit of currency from replicating and redistributing his newspaper’s articles — because we were doing nothing of the kind — his question and ACN’s emails were downright intrusive. How could even ‘copying’ be automatically equivalent to copyright violation? we asked, and we said that our reasons for shifting text from his paper’s site onto our machines were none of his business. We were too angry to draw the parallel to videorecording made here, in the paragraph before last. He had begun to annoy us by repeating, as if he were stone deaf — even after we began to roar at him in thousands** of decibels — ’Yes, but I need to ask you about this because, at this point, you have copied close to half a million characters.’

So what! we said — ‘You don’t need to ask your readers that question and wouldn’t have any right to object if we were downloading ten times that number. Please stop saying need!’ When there were only print newspapers, we pointed out, no emissary from one ever leapt around a corner shouting, Stop, fiend! — as we were using that day’s edition to soak up kitchen grease we did not want clogging our drains/ make paper planes/ stuff under draughty doors/ soak for papier-mâché/ line the floor to house-train a puppy/ crumple for fire-starter, … or even clip bits of, to copy at a photocopying machine and slip into letters to our one hundred dearest friends and colleagues.

‘You see,’ BB continued imperturbably, in his dulcet tones, ‘we have special software tools, and we have evidence of your doing this.’

Ah, yes. Those tools. Consider the terms of trade in this age of Big Data gathering. It isn’t just the Big Tech bunch — Facebook, Google, Twitter, and co. — that can and do collect and minutely analyse information about everything we do, not just on their sites, but with tracking cookies set to shadow us everywhere on the net. Not just to serve us better, as they claim, but to manipulate us. Almost every sort of business is at it. Newspapers — including ACN — that routinely warn their readers about this loss of privacy, and about sites milking us like data cows, paying nothing for the privilege, deserve to have their feet held to the fire for hypocrisy.

Post-Gutenberg made this point nearly five years ago, at the height of the Snowden surveillance brouhaha — in an entry linked to freely available information mysteriously overlooked by big names in print media:  ‘When will the #TeamSnowden newspapers admit to using the same spying tools as the spooks at the NSA and GCHQ?’  One source we cited there, The Daily Banter, noted: ‘[T]hese publications, while taking on the pious, sanctimonious role of privacy purists, are using multiple third party resources to collect detailed information about nearly every visitor who reads one of the various posts about how the use of digital technology should be a completely private affair. … [ … continues …].’

What disturbs us about the telephone conversation forced on us by BB is far more than the particular argument we had with him. It’s that it is a foretaste of what lies ahead in the ever-expanding control of internet users; of the coercive possibilities that can follow from the wholesale misconstruing and misrepresentation of our most innocent habits and pastimes. BB has graduated from unremitting surveillance to:

  • demanding that we make personal contact with our monitors
  • insisting that we submit to interrogation by these monitors, and account for our actions
  • cross-questioning us about our answers, and about why we say that the obtuse interpretations by monitors — inadvertently or tactically — of what we are doing are mistaken

In 2014 we quoted an artist friend, Marzia Faggin, about her dystopic joke that does not seem all that funny now, about doing her grocery shopping defensively, to avert being ‘dropped by insurance for buying too much junk food.’ 

This year, Tim Berners-Lee, the inventor of the world wide web, has been quoted everywhere about doing what he can to resurrect the dream-come-true of the early decades of the internet, in whose creation he collaborated with other pioneers — the dream of the net as a liberator of people, an open space free of centralised control and gatekeepers. Recent headlines have read: ‘Tim Berners-Lee is devastated about misuse of the web;’  ‘“The web ha[s] failed instead of served humanity;”’Why the Web’s inventor wants to take back his invention;’  — most of these stories spinoffs from, or commentaries on, an interview with him by a Vanity Fair writer titled ‘I was devastated.’ 

A report from the San Francisco correspondent of Les Echos drew a fully-earned parallel to Docteur Frankenstein ‘surpris par sa création’ —  an inventor appalled by the creature’s transformation from an open highway that anyone was free to travel, into a collection of monopolistic platforms whose owner-operators twitch on the puppet strings of internet users with nowhere else to go, to meet the addictions and needs they satisfy on them.

In her very good detailed explanation and summary of TB-L’s plans and technical innovations intended to re-decentralise the net, Zoe Corbyn quotes net veterans under no illusions about how difficult this is likely to be. With careful understatement, Brewster Kahle, the founder of the not-for-profit Internet Archive, for one — told her that he expects that because ‘[t]here are going to be a lot of forces for the status quo,’ the success of any such initiative is far from ‘inevitable’.

In the meanwhile, we can each do our bit by reporting on what we learn from watching BB watch us, amassing all the data we can about his newest incursions into our freedom and intimate spaces, and demanding that he be a model of transparency about what he is up to.

Let’s do whatever it takes to help TB-L become his worst All Hallow’s Eve nightmare — Bigger Brother.

moonrise over scorched earth postgutenberg@gmail.com

** No, not their actual unit of measurement.

Why O hushed October morning mild … ?

autumn leaves (2) 2018 postgutenberg@gmail.com

shadows on the grass postgutenberg@gmail.com

October

O hushed October morning mild,

Thy leaves have ripened to the fall;

Tomorrow’s wind, if it be wild,

Should waste them all.

The crows above the forest call;

Tomorrow they may form and go.

O hushed October morning mild,

Begin the hours of this day slow.

Make the day seem to us less brief.

Hearts not averse to being beguiled,

Beguile us in the way you know.

Release one leaf at break of day;

At noon release another leaf;

One from our trees, one far away.

Retard the sun with gentle mist;

Enchant the land with amethyst.

Slow, slow!

For the grapes’ sake, if they were all,

Whose leaves already are burnt with frost,

Whose clustered fruit must else be lost—

For the grapes’ sake along the wall.

Robert Frost, A Boy’s Will, 1913

With apologies to Robert Frost, who probably has no equal as a 20th-century nature poet writing in English, we confess that we have always thought that his tribute to October misses Olympian perfection by a hair’s breadth. What we see as a flaw is a single word, its first word, one letter long. Strapping a frilly bonnet onto a Degas ballerina would have a similar effect. In our frankly inexpert view, the first line scans perfectly well without this archaism. Somehow, it fails to irritate in its repetition in line six, so why not just let it be there?

In some biographical tome or critical exegesis we have no time to look for, there must be an explanation for why Frost chose to begin with ‘O’. Could he have set himself a test, in which he had to try to knock John Keats’s ‘To Autumn’ off its pedestal? Was it both an hommage — Frost’s love of the early Romantic poets is well knownand friendly competition?

Certainly for ears in our time, Frost’s is the greater poem because it is so lean and quirky — deeply felt yet flintily austere; and as true in every detail it observes as the strong, beautiful muscles in Degas’s balletomane bronzes. Nature serves the Keats verses as a backdrop for a passionate reverie. For Frost, it is at front and centre.

But it would be unfair for history — when the 20th century also seems much further away than it does now — to judge Frost to be the better poet, not just because each man wrote for a different era of literary conventions and taste, roughly a hundred years apart. Keats, who would die at 25, only a year after ‘To Autumn’ was published, was 23 when its lines came to him.  It would take a heart of stone to escape an excruciating twinge of sadness, reading or recording these facts. What he managed to accomplish in his firefly’s span certainly warrants his pegging as a young poet of genius.

By contrast, Frost was slow to make his mark as a poet, having ‘allied himself with no literary school or movement.’ He was on the verge of his fifth decade when his October poem appeared in his first collection, A Boy’s Will — which he had to publish himself, after years of having his work rejected by magazines.

Almost no one learns poetry by heart after school, but there must be lots of other people, we suspect, who committed it to memory as adults and recite it this month, year after year, feeling a shiver up the spine at the end of it.