In the Scottish referendum’s brilliant success, there was a crucial message for everyone designing the future of publishing
While everyone else ruminating about the Scottish referendum has been preoccupied (or horrified) by the inevitable demands for English devolution that followed it, post-Gutenberg has been transfixed by the 84 per cent turnout in Scotland last Thursday. This is stunning when you consider the rules for who was allowed to vote – amounting to an invitation to participate that could be unique in the history of national referendums:
• everyone aged 16 or over, even though the age requirement is usually 18 years in general elections
• alongside Scots, British citizens and those from the European Union and Commonwealth countries who live permanently in Scotland
We call this radical inclusiveness. The only competition we can think of was in an experiment in Switzerland in 2011 (‘See ‘E-votes for all! Switzerland looks to the web to integrate immigrants,’ Prospect, 12 February 2011).
What Scotland’s voting eligibility spelt out for people there is: your opinion counts, and you really can make a difference. We remember sixteen as an extraordinarily impressionable age, and Scots teenagers who seized their first chance to use a ballot box might well be more actively engaged in political decision-making for the rest of their lives. As Jonathan Freedland said in his commentary on the referendum in a Guardian blog post, ‘If what started in Scotland this late summer is not to disappear by midwinter, it is its spirit that has to be nurtured and replenished. … [I]f you want people to come up with the biggest answers, you have to trust them with the biggest questions.’
How might this apply in publishing? If our regular readers will kindly excuse us repeating ourselves ad nauseam, we have set out
… an outline of a means for old media organisations to move into post-print publishing in a Networking Age in which readers want to be more than passive audiences – to do more than influence stage management and be free to perform themselves. [It is] a scheme for turning readers into financial stakeholders or co-owners – experimentally, at first, on parts of newspaper sites …
With eye-popping Scottish inclusiveness on our minds, we stumbled on an observer most struck by extraordinary exclusion in the post-referendum debate. Tim Garton Ash hurled these thunderbolts:
The absence of references to Europe in the barrage of first reactions to the Scottish referendum result was gobsmacking. Ukip leader Nigel Farage told the BBC that the issue now is how we create “a fair, federal United Kingdom”, which he explained as “a fully devolved, federal UK”. So federalism, the dreaded F-word, trademark of all those nefarious Napoleonic designs of beastly Belgians, is now suddenly a good thing. […H]ow on earth can we talk about a federal settlement for Britain without discussing the powers that belong to Europe?
How indeed. The trouble is, citizens of EU countries do not seem to think of each other very much, from day to day. They know remarkably little about each other’s lives in terms of intimate – mundane – details. That requires frequent contact, which tends to deepen acquaintance and can inspire some degree of identification. Instead, there are language gaps that explain obliviousness and ignorance. Too often, national and cultural pride tend to encourage head-in-the-sand chauvinism.
…(ahem) Can the British man and woman in the street be expected to think of themselves as European when, for instance, knowing about the temperament of an ordinary species of farm animal a mere Channel-hop away still probably means you have to be a near genius like the mathematician Ernest Henry Dudeney, a hundred years ago – even after decades of virtual travel by television? See his last line, below, in his puzzle illustrated at the top of this post:
Catching the Hogs
In the illustration Hendrick and Katrün are seen engaged in the exhilarating sport of attempting the capture of a couple of hogs.
Why did they fail?
Strange as it may seem, a complete answer is afforded in the little puzzle game that I will now explain.
Copy the simple diagram on a conveniently large sheet of cardboard or paper, and use four marked counters to represent the Dutchman, his wife, and the two hogs.
At the beginning of the game these must be placed on the squares on which they are shown. One player represents Hendrick and Katrün, and the other the hogs. The first player moves the Dutchman and his wife one square each in any direction (but not diagonally), and then the second player moves both pigs one square each (not diagonally); and so on, in turns, until Hendrick catches one hog and Katrün the other.
This you will find would be absurdly easy if the hogs moved first, but this is just what Dutch pigs will not do.