How Swiss audience inclusion and a certain sort of nudity might be the key to success for post-Gutenberg media

. 4th Estate moves, Cooperatives, Leveson Inquiry, Re-arranging publishing for the 5th Estate, Switzerland, The future of publishing . , , , , , ,
Diccon Bewes, a member of Swissinfo.ch's five-man Public Council

Diccon Bewes, a member of Swissinfo.ch’s five-man Public Council

Swiss Watching NEW ED

Naked hiking is alarmingly popular, even in winter … Public nudity is not a trauma in Switzerland. Many Swiss bathing areas have FKK (Freikörper-kultur or free body culture; that is, nudist) sections … It’s still not on the German scale, where you never know when the next naked person might appear. Have a picnic in the wrong section of Munich’s English Garden and you’ll never eat another Scotch egg.

Swiss Watching: Inside the Land of Milk and Money, Diccon Bewes, (2010)

The dispenser of advice on hazardous unclothing, Diccon Bewes, has written the wittiest, most elegantly informative and indispensable manual on today’s Switzerland for English-speaking foreigners. His whirling outline of Swiss history at the start of his book is spliced into an account of a winding walk chosen for historical associations, which gives a reader mnemonic imagery for its highlights. Bewes knows better than to frighten the Swiss, restraining what the glowing review in the Zurich paper Tages-Anzeiger called ‘typically black English humour.’

Yet encoded in his skipping prose is the style of such unforgettable thought-capsules, in 1066 and All That — the unsurpassed (1930) parody of history text-books – as, ‘[King] Alfred noticed that the Danes had very long ships, so he built a great many more much longer ones, thus cleverly founding the British Navy.’ This is specially admirable in a practical guide so astute at gauging what outsiders need to know to survive in a place where English is missing even from multilingual train announcements and museum placards, that every new visitor touching down on a Swiss tarmac could use a Bewes-on-CH (Confoederatio Helvetica) mobile app spun off from Swiss Watching.

Our overview of the visible talents of Diccon Bewes is not offered from any interest in boosting Swiss tourism, or encouraging expatriation to the Alps. He has caught our attention for an entirely unrelated reason. What we outside CH most need from him is a detailed, step-by-step education by an insider in how the Swiss make extreme democracy work, or what Beppe Grillo and the Occupy movements must do to realise their dreams. Specifically, it is media of the Gutenberg era baffled by — and resisting the transition to — post-Gutenberg inclusiveness who most need his assistance. As we have said before –

Techno-optimists are sure that our egalitarian internet that brought you to this blog will flatten power structures in organisations, both online and offline, and usher in an age of extreme democracy. Cynics say that they are wrong. Whisper to them tentatively about, for instance, reorganising the media to make readers and viewers part-owners and managers, and they will roar at you, “Ridiculous! Disastrous! It could never work!’

You must then reply in calming tones, ‘True, if you do it like California, but not if you copy Switzerland.’

So, how exactly do you copy CH? Few English-speakers have either Bewes’s hands-on experience of working with Swiss colleagues inside Switzerland – his home for the last eight years – or gift for cross-cultural explanation, backed by a degree in International Relations from the London School of Economics.

What would make his counsel particularly valuable to future-focused media people is his experience as the English-language specialist on the five-man Publikumsrat or Public Council of Swissinfo.ch – the internet adjunct of the Swiss Broadcasting Corporation (SBC) founded in 1999 that specialises in news about, and of special interest to the Swiss, and crisply-written features that illuminate foreigners. All this, every day, is translated into ten languages.

The style of government that makes Switzerland the world’s most democratic democracy is replicated in organisations of every size and kind in CH – including its many businesses run as cooperatives, two of which make the list of the world’s top twenty-five in sales.

The Publikumsrat gives Swissinfo’s editors and journalists detailed feedback on their choice of subjects as well as on the way these are tackled. It makes suggestions for new topics. It also defends Swissinfo from its detractors.  More than once, in the last ten years, it has led  campaigns to protect it from accountants wielding budget-slashing axes – inspiring ‘Save Swissinfo!’ petitions from as far away as New South Wales, in Australia.

Post-Gutenberg has been browsing on the Swissinfo site for three years. The experience of reading there has been hugely surprising – nothing like the teasing love-letter to CH that Swiss Watching’s tone suggests, but equipping Swiss-bashers with ammunition. Its coverage of the most embarrassing, even humiliating, topics for the Swiss is frank enough to suggest that, more than a mere pastime, nude hiking in glacial cold could be a metaphor for … well, the naked honesty in the conversational style of the Schweizerdeutsch, the German-speaking Swiss who dominate the population. In our experience, they express themselves freely and with graphic precision on almost any subject, even chatting to strangers (unless these are identified as journalists, a reviled profession in CH), as long as they respect basic standards for civility and friendliness.

Part of the reason why Swissinfo’s coverage of topics is startlingly direct is that there is no room for subtle and idiomatic expression in any text that has to scan as well, in the language of its composition, as in its Portuguese, Chinese and Russian versions. Of course, this is also true of the work of the BBC World Service – but the unflinching Schweizer style does seem to make for extra-bluntness.

Readers of this blog can wander over to Swissinfo.ch and see for themselves. We have been stunned by some reports there on the Nazi Gold scandal – in part of which Swiss banks were accused of conspiring to deny descendants of Holocaust victims access to their families’ Swiss bank accounts, or about academic studies blaming lax gun control policies for Switzerland ranking, with America, at the top of the statistics for gun-related suicides. Far from any cover-up, there is a relentless succession of articles quoting critics of gun ownership. This is especially brave in a country in which every referendum on the subject shows the Swiss refusing to be weaned off weapons ownership. (We cannot conceive of a cowardly Swissinfo blackout of news about press reform, if this had the attention of Swiss government leaders.)

Forthrightness – and audience involvement, through the Publikumusrat — could make Swissinfo a model for news coverage in the UK and US, where, as one poll after another shows, public trust in the media has never been lower.

Until recently, the point of having Swissinfo was to help Swiss nationals living abroad stay sufficiently well-informed to make the best possible decisions when they vote remotely in referendums and elections. This part of its charter is no longer as important as demystifying Switzerland for foreigners, because free online editions of so many Swiss newspapers give Swiss expatriates the facts they need.

But doing a good job of serving Swiss voters abroad meant that the information the site supplied had to be politically neutral, or carefully balanced across the spectrum of political opinions. That this approach has not changed, even after Swissinfo’s staff and budget were each cut back last year by roughly a third, only adds to the attractions of the site – since, as this blog has underlined in the past, the reading public prefers to be served news undistorted by politics.

The British press ignores this preference. Both during and since the Leveson hearings on press ethics, one editor after another insisted – invoking  time-hallowed tradition as frantically as the Catholic Church fighting for respect, in recent weeks —  that political slanting has always been part of its lifeblood.

Though mockers of the Occupy movements keep insisting that extreme democracy could never be either practical or realistic, Switzerland, the über-democracy, is proof to the contrary. With its tiny population of not quite 8 million, CH can boast of being not just one of the world’s richest countries but the one at the very top of economists’ table for individual wealth – per (adult) capita.

Here is some food for meditation from Swiss Watching’s chapter titled ‘Ask the audience’:

Walking through the centre of Bern means running the gauntlet of clipboard-thrusting pen holders wanting your name. These aren’t charity muggers desperate for your cash … And the papers are not futile petitions that will be delivered to the government without any prospect of anyone taking notice. This is not Britain. This is Switzerland, where the people have power, and they use it. Collecting signatures is the first step towards a referendum, the basic tool of the direct democracy system. Don’t like a government decision? Then collect names to change it. Want to create a new law? Then collect names to initiate it. Hate minarets? Then collect signatures to ban them [ … ]

For outsiders, it’s hard to imagine how a country can function if every law and government action is subject to a government vote. For the Swiss, it’s hard to understand how any country can be run without just that. […] The Swiss people can initiate legislation or destroy it; they can force the government into new policies or reject decisions it’s already made. No one person or party ever has complete control – the people do. Forget China and North Korea; if any country deserves to be called a People’s Republic, it is Switzerland.

Swisscellany 300 dpi for web

The press is telling hair-raising porkies about ♯Leveson: true or false? A media scholar settles the question

. 4th Estate moves, Leveson hearings . , , , , ,
Adaptation of photograph by MIL22 -- postgutenberg@gmail.com

In his popemobile, Pope Benedict XVI, whose church once held the reins of ‘mass media’
— adaptation of a photograph by MIL22

@5th, a stimulating visitor to this site with a particular interest in open-access online education, said in a comment on a recent ♯Leveson post here:

[A]s long as the press establishment is tightly connected to politics and politicians it seems rather pointless to regulate it by political means. … I think you are quite right that it’s up to all of us to hold the press accountable, but it’s hard to see how this change will come about. Traditional newspapers (including their online editions) have a tremendous advantage in that they are already popular, and their popularity leads to a kind of positive feedback process where popularity generates popularity. It’s convenient for people to read what everybody else reads (and links to!). … I think it’s hard for citizen-journalists to really reach out to the public in part because […] they are simply scattered all over the web.

The essence of post-Gutenberg’s reply to 5th is: indeed, the famous names in print are still powerful. They could be for a long time, yet. But in diving into any news that matters to us, we now spend only as much time with them as we do on sites that did not exist ten years ago – and we use these new sources to check the truthfulness of what the papers say, and neutralise their biases. We are sure that we are not alone in this attention shift. Already, the key to finding the most reliable and enlightening information – and the right people to discuss it with – is using search engines well. These tools get cleverer by the week (never mind if Google’s picture-indexer often attaches to results for this site a sultry, dark-eyed blonde we regret we do not know).

On some days we, too, feel pessimistic about things changing too slowly – but change they will. On The Atlantic’s blog the other day, the headline for an entertaining – and accurate — post by Rebecca Rosen about the imminent departure of Pope Benedict XVI was, ‘The Last Time a Pope Resigned, Mass Media Was Called … Mass’.

Her point was that for much of Europe in the Middle Ages, the chief – and virtually, only – authoritative source of news about the wider world was the Catholic Church.

Then that was all turned upside-down. It was, of course, the Gutenberg press making it so easy for dissenters to disseminate texts exposing the Church’s lies and disinformation that broke religion’s monopoly on knowledge and learning.

Okay, we will concede that the Catholic Church still has over a billion adherents. To this day, the resignation of a pope is as liable to create a tweet storm as to sprout headlines wherever people read newspapers. But in its original European homeland, it has lost so much of its sway and credibility that less than half of all the world’s Catholics live there. The next leader of the Vatican could be Latin American or African – and arguably, should.

Memories of this church’s corrupt ancient past passed down from generation to generation, in Europe, have something to do with European disenchantment.

What we have been wondering lately is, … will the deliberate warping of the truth about the misuse of power by today’s print media be just as famous, in retellings of its story a hundred years from now?

With the kind permission of INFORRM, we are re-posting below the first part of a meticulous analysis of the scale of that distortion by Brian Cathcart, Professor of Journalism at London’s Kingston University, and the director of Hacked Off. We urge you to follow the link beneath our extract and read on.

Leveson: The Latest Press Disinformation Campaign

Brian Cathcart

Three weeks ago the great former Sunday Times editor Sir Harry Evans accused the national press of gross distortion and staggering misrepresentation in their coverage of Lord Justice Leveson’s report. Well, since then it has got a lot worse.

The papers have turned their megaphone up even louder and, using a range of distortions, misrepresentations and downright lies, they are trying to drown out all reasoned discussion of the Leveson report in the hope that it will vanish for good.

Most of the noise is not about regulation, which is the core of the report. Instead it is about other supposed Leveson outrages relating to whistleblowers, journalistic sources and other matters.

The aim is to muddy the waters around press self-regulation. Editors and proprietors want to conceal the fact that they are engaged in disreputable secret negotiations with ministers for the purpose of sabotaging Leveson.

Before looking at the misinformation campaign, we need to look at what is happening about the Leveson recommendations on regulation.

You may remember that the judge offered papers the chance to set up their own independent self-regulator. But to protect the public and ensure that this self-regulator did not just turn out to be another Press Complaints Commission, he also proposed the establishment of a ‘recognition body’ which every three years would check that the self-regulator met various basic standards.

Although Leveson said this recognition body must be totally independent of both the press and politicians, and must be backed by statute, David Cameron promptly threw a spanner in the works by coming out against any legislation. So now instead Conservative ministers want to create the recognition body by royal charter.

They published their draft of this charter last week and it was a scandalous document, because ministers had secretly allowed editors and proprietors to rewrite it to suit their own interests. If that royal charter were adopted, the press would escape accountability.

If you were an editor you would want your readers looking elsewhere while you engaged in such a disgraceful political fix, and this is what is happening. The megaphone has been turned up, and we are having distractions shouted at us.

Now let’s deal with the distractions in turn.

1. Whistleblowers.

We are told that Leveson’s proposals mean it will be harder, or even impossible, for whistleblowers to bring stories of wrongdoing to the press. This is completely false, and you can read a full explanation here. In brief, Leveson in his report declared that whistleblowing was ‘justified and legitimate’, although he pointed out that in the case of the police service it might be a good idea if staff also had the alternative of reporting misconduct internally, rather than their only option being to go to the press. That’s it.

[ … continues here …]

Why have The Economist and The New York Times gone silent on ♯Leveson — since 2012? Why is a media columnist writing about manholes, instead?

. 4th Estate moves, Blogging and bloggers, The 5th Estate in action . , , , , ,
photograph in honour of the Chinese Year of the Snake: www.sheffieldkungfu.com

photograph in honour of the Chinese Year of the Snake: http://www.sheffieldkungfu.com

Abdication of responsibility is a serious charge.

Even as we type, we are close to fainting from disbelief that The Economist and The New York Times deem the deliberations about press reform in a leading democracy – negotiations in which a prime minister is directly engaged – unworthy of either reportage or commentary. Neither of these leaders in print journalism has run a single piece about the Leveson Inquiry since they recorded the publication of its report.  Unless Google is mistaken, the scintillating newspaper in St. James’s last pronounced on the subject on 8 December; the grey lady, proud of treating the world as its oyster on other subjects, on 5 December. 

For reasons explained here in two earlier posts – passing on advice from the Chinese sage Lao Tse, and pointing to the pointlessness of making new rules for a dying institution – post-Gutenberg sees press regulation as wasted effort. But over 75 per cent of the British public does seem to want the recommendations of the Leveson report put into practice. Surely this, and the haggling over Leveson’s conclusions by the British government, politicians and media, merit analysis and debate?

Skilled and eminent doctors have to treat and be treated by other doctors, when they fall ill. Judges are not above the law; lawyers must be prosecuted and defended by other lawyers.  The equivalent, for the press, of ‘Physician, heal thyself,’ has to be ‘Journalist, your work is not above dissection and condemnation by colleagues, without fear or favour.’

We once admired the NYT’s media columnist David Carr for his apparent fearlessness and perspective (see ‘Why not occupy newsrooms?’ 23 October 2011). For over a year, most of his columns have left us wondering just who tied and gagged him. Yet none of his timid recent work has been as alarming as his bizarre focus yesterday on the lengths to which an energetic Midwestern newspaper columnist went to trace the hands that took a photograph of an exploding manhole cover in Omaha. That’s right — not a column about, say, media coverage of  the responsibility for the explosion; just a mildly entertaining ramble about the origin of the image. There have been reports over the years of infinitely more ingenious sleuthing that has, for instance, united the finder of a camera lost in one country with an owner thousands of miles away in another – by altruistic amateur detective work by strangers that entailed uploading pictures from the device to the net and posting requests for help on social media.

As for Carr’s subject, surely it was the photographer with the fast reflexes of a citizen-journalist who deserved his praise, and not ‘[gums]hoe leather’ that, according to this NYT columnist, ‘never looked or smelled so good.’  The reader is left baffled by his conclusion: ‘And it’s a useful reminder that even though daily newspapers are a threatened species, they continue to have value in the informational narrative.’ Phew.

More to the point, what is Carr doing, writing about manholes but not ♯Leveson – a subject of keen interest to the planet, judging by the attention the Inquiry has been getting on every continent? (as search engine analysis of traffic brought to this blog, for one, confirms). Was his upgrading of an amusing dinner table anecdote to the focus of a whole media column actually an encoded scream for help – a demonstration of the humble scraps that a good reporter like him is obliged to offer his readers because barred by someone (precisely who?) from doing his job?

If the NYT did not anticipate reactions exactly like ours to its media columnist’s disappearance down a manhole – façon de parler — why is the column closed to comments? (or certainly was, when we last checked a few hours ago?)

But as for the infinitely more critical cause for anxiety, what vital information is that newspaper, like The Economist, failing to give audiences?

Go to the website of the International Forum for Responsible Media (INFORRM) – run by lawyers – and look up:

‘Hacked Off responds to the draft Royal Charter: “a surrender to press pressure”’, 12 February 2013

… and …

‘Leveson: It is impossible to overstate the Daily Mail’s fear of proper press regulation’,  17 February 2013

You will be afraid, very afraid, when you read what highly regarded publications do not want you to see — and of what there would be no record of at all, without blogs like INFORRM’s.

… Only psychologists, Chinese mystics and lovers of poetry will want to know that as post-Gutenberg awoke last Sunday, the exquisite final lines of a D. H. Lawrence poem came floating to mind, out of the blue, on an unexpected wave of the sort of happiness with which we witness beauty:

And I have something to expiate:
A pettiness.

They belong to ‘Snake,’ poetry at its greatest, for more reasons than we have time to suggest. As we puzzled over the mysterious reminder of them, fingers tapping into a search engine box, we found that the poem had been the subject of a lovely meditation by Jacques Derrida.

The ‘I’ in the poem is overwhelmed by admiration for the way the reptile looks and moves, but, obeying ‘the voices of my accursed human education,’ throws a stone at it – and

… suddenly that part of him that was left behind convulsed in undignified haste.
Writhed like lightning, and was gone
Into the black hole, the earth-lipped fissure in the wall-front,
At which, in the intense still noon, I stared with fascination.

And immediately I regretted it.

[…]

And I thought of the albatross
And I wished he would come back, my snake.

[…]

And so, I missed my chance with one of the lords
Of life …

… About which Derrida proposes, with Gallic convolution, that

‘It is indeed on the side of chance … and toward the incalculability of another thought of life, of what is living in life, that I would like to venture under the old and yet still completely new and perhaps unthought name democracy.’ [his emphasis]

The Chinese Year of the Snake began either on the 4th or 10th of this month, depending on which authority you consult. Did the dream-like entrance of the ‘Snake’ lines have more to do with the private or public sphere? Was it something like a parental warning not to descend to the pettiness of a particular someone whose physical bulk is in direct, inverse proportion to a tendency to small-mindedness and jealousy? In the wider realm, a snake might easily be symbolic of all the forms of competition from citizen-journalists and bloggers so hated and feared by the old press establishment – unwelcome power-sharing.

Yes, democracy.

And that is as far as we will get with de-mystification – for the present.

Surfer, passing by: will you pause to list the three Beatles songs you like best, today?

. Artists, Culture after Gutenberg, Re-arranging publishing for the 5th Estate . , , , ,
‘Happy Birthday, MIL22!’Photograph by postgutenberg@gmail.com

‘Happy Birthday, MIL22’

Elderly intellectual Parisian piano teachers married to each other in the latest Michael Haneke film, Amour, are exercising their right to musical snobbery when they sniff disdainfully at the idea of someone playing a tape-recording of ‘Yesterday’ at the funeral of a member of their elevated social set. It takes less than two seconds to realise that this exchange could easily have been stolen from real life — the Beatles having been, arguably, the 20th century’s most irresistible agents of cultural democracy before the internet took off.

The letters of Samuel Beckett starred in last winter’s reading at post-Gutenberg — and made our blog’s most popular entry. This winter, the essays of a fastidious, spinsterly Cambridge don psychologically married to his mother for much of his life (or so it always seemed to us) have been our special delight. It hardly matters how E. M. Forster came by his understanding when, in 1940, he answered his own question, ‘Does Culture Matter?’:

Culture is a forbidding word. I have to use it, knowing of none better to describe the various beautiful and interesting objects which men have made in the past … Many people despise them.

[…]

I know a few working-class people who enjoy culture, but as a rule I am afraid to bore them with it lest I Iose the pleasure of their acquaintance. So what is to be done?

It is tempting to do nothing. Don’t recommend culture. Assume that the future will have none, or will work out some form of it that we cannot expect to understand. … The difficulty here is that the higher pleasures … rather resemble religion, and it is impossible to enjoy them without trying to hand them on. The appreciator of an aesthetic becomes in his minor way an artist; he cannot rest without communicating what has been communicated to him … It is therefore impossible to sit alone with one’s books and prints, or to sit only with friends like oneself, and never to testify outside.

… So, reader surfing by, this month, this year, or as long as this blog is alive … are you moved to testify on behalf of the Beatles oeuvre – put your three most beloved songs from it into a comments box below, with or without an explanation or any expectation of a reaction? … A message in a bottle cast out to sea?