A New York Times reporter uses the dreaded ‘c’ (for cooperative)-word and finds his enthusiasm premature, just like post-Gutenberg’s … in 2010-11

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[ a curious WordPress software bug appears to be interfering with linking to some earlier post-Gutenberg entries. Follow the asterisks to the bottom of this post for those missing links ]

Well done, New York Times, at last … for letting one of your sharpest technology reporters advocate turning Reddit into a ‘user’-owned cooperative to end the fight about the news-aggregator site’s comment moderation policies. We had yet to come across Farhad Manjoo’s missionary zeal for this possibility when we made the same suggestion two posts ago: ‘The media ownership structure that dare not speak its name? Or is it the writing on the wall that new media, too, are deciphering too slowly?’. We could scarcely believe our eyes when we did.

Think of our last post in 2011, ‘Will 2012 be the year of a great leap forward into media’s future — even at The New York Times?’*. It contained this passage:

My personal high-water mark for the media establishment’s resistance to the new dates from the spring of 2010, when I emailed a question to an editor near the top of The New York Times.

The press has been critical to the success of democracy as a form of government; how is it responding to its own democratisation, and how far would it be prepared to go on that road — voluntarily? If you could recommend the right person at the paper for these questions, I’d be immensely grateful.

Zzzzzzzzzing! … the editor’s reply came fast enough to set heads spinning:

I don’t know that anyone would have a specific opinion on this, at least not one that represented the Times in general. You might look to see if an editorial has ever been written about it. If not, I suspect your question doesn’t have an answer. [my ital.]

No search engine brings up any such NYT editorial. What that response was surely supposed to impress on me was that ‘our’ never having addressed the question meant that it was inherently unanswerable.

Which is patently untrue …

Still, that was a gracious and munificent response, certainly by comparison with The Guardian’s — which had banned a suggestion along the same lines, a few weeks earlier. We reprinted the censored comment in a 7 November 2011 post, ‘Why is The Guardian censoring debate about press reform and ignoring the Lord Chief Justice’s endorsement of citizen journalism?’** Here is what the axed comment said, in part (see that archived blog entry for the complete version ):

‘postgutenberg‘s comment 29 September 2011 9:34PM

This comment has been removed by a moderator.’

What the censored comment said:

postgutenberg

29 September 2011 9:34PM

[…]

Addressing Whealie‘s point, what if the Guardian were to try out an experiment in which commenters become part-owners of a section of the online newspaper and helped to decide on policies, including moderation?

More details here: Wanted: a brave newspaper, for an experiment in which readers become stakeholders.***

The lapse of four years has not made much of a difference. The cringing reaction to the idea of co-ownership today, of many ordinary people — not just of famous newspapers like the NYT and Guardian – was in the tweets replying to @fmanjoo’s advertisement of his piece on Twitter. A sample, not necessarily in the right chronological order – from tweeters who sound pessimistic even when they believe in the dream of democratised management and shareholding:

Jul 14

Michael Moeschler ‏@moesch

@fmanjoo baguettaboutit

Jul 14

Arlo Gilbert ‏@arlogilbert

@fmanjoo @nytimes the phrase “herding cats” comes to mind.

Jul 14

LornaGarey ‏@LornaGarey

@fmanjoo @nytimes Commie.

Jul 14

Jonathan Harrop ‏@harropj @fmanjoo Most redditors ALREADY think the site should bend to their whims and turn on a dime. This would be a terrible shit show.

Jul 15

Mark Devlin ‏@sparkzilla

@fmanjoo @nytimes But no mention of ethical issue of companies making millions/billions from the free work of contributors.

Jul 15

Mark Devlin ‏@sparkzilla

@fmanjoo @nytimes In the same vein: http://newslines.org/blog/reddit-and-wikipedia-share-the-same-disease/

All that will have been déja-vu for readers with excellent memories. The first post-Gutenberg.com entry, on 5 September 2011 — ‘Wanted: a brave newspaper, for an experiment in which readers become stakeholders’*** — offered this anatomisation of objections to publishing enterprises co-owned with ‘reader-commenters’ (‘users’, for @fmanjoo).

In January of last year, I outlined a scheme that a newspaper could run as an experiment in sharing ownership of a part of its site with reader-commenters. […] There were, broadly, five reasons for their reluctance to try it out:

  • ‘Too new’ – the scheme diverges too far from their ideas about the future evolution of media.
  • Protectionism. The mistaken belief that the scheme would entail paying commenters at the same rates as professional writers and journalists. That is not what the proposal says at all. The idea is that the arrangement would work very broadly in the way insurance does: people contributing more or less equal sums into a pool of money from which disbursements would be made in accordance with merit and need.
  • Semantics. Interpreting the scheme as ‘socialism’. There is no precise counterpart for the proposed arrangement – certainly not in publishing, as far as I know. But to convey the idea of shared ownership I used the word ‘cooperative’—which unfortunately spells ‘hippie’ utopianism or bankrupt socialist idealism to many people. It says something else entirely to me. For nearly 20 years, I have been a member of a rural electricity cooperative founded 75 years ago by a group of farmers – after the local power company refused to put them on its network. This organisation runs so beautifully that my electricity bills have always been a small fraction of sums I have paid for the identical usage patterns in other places.
  • Fear of losing power. Most publishers of the print era cannot give up the idea of journalists and editors performing on a stage for readers – the audience down in the pit, which is where they would like them to stay. They cannot accept that technology has made it realistic for readers to want – indeed, expect – to share the stage with them, even if only in walk-on parts, in most cases, at the start.
  • Pessimism. Publishers cannot conceive of making a bigger pie – that is, expanding revenue, and even earning profits, with luck – through sharing ownership with reader-commenters. They can only imagine being forced to accept smaller slices of an unchanged or shrunken pie.

Ah, well … none of that would be in the least surprising to anyone who lived through the 15th-century transition from scrolls and illuminated hand-made manuscripts to the printed book. The scholar Andrew Pettegree’s The Book in the Renaissance is a richly detailed, gripping account of that revolution. Many fell by the wayside in the quest for a workable economic structure (‘business model’) by entrepreneurs keen to use Gutenberg’s press to replicate manuscripts by the hundred — for citizens just as eager to become readers and acquire libraries of their own:

The investment that a printer made in type, paper and wages was all directed towards a clear goal: the production of a finished artefact. But unless the edition was supported by a wealthy sponsor or patron, the costs could only be recouped once the books had been sold. For many printers this demanded skills for which experience in a workshop offered little help, and a network of commercial contacts they did not possess. The pool of potential purchasers was large, but often widely dispersed. The desire of many printers to publish eye-catching, luxurious or innovative publications accentuated this problem, since books like this were most difficult to sell to a clientele dispersed around Europe. Printers would often have to hold stock for a long time before the edition was sold out: this again, was a problem not anticipated by those familiar with the retail manuscript trade …

https://post-gutenberg.com/2011/12/30/will-2012-be-the-year-of-a-great-leap-forward-into-medias-future-even-at-the-new-york-times/

**https://post-gutenberg.com/2011/11/07/why-is-the-guardian-censoring-discussion-of-press-restructuring-and-ignoring-the-top-judges-support-for-citizen-journalism/

***https://post-gutenberg.com/2011/09/05/wanted-a-brave-newspaper-for-an-experiment-in-which-readers-become-stakeholders/

The components of the next media ‘business model’ are ready: dewy-eyed newcomers, not media’s Old Guard, will do the essential assembly and testing

august 2013 lolling nymphs circular balcony DSCF1026

The old classic forms for media are broken: their replacements are coming from young explorers open to the magic of possibility and experimentation - photographs of the Villa Borromeo: MIL22

The old classic forms for media are broken: their replacements are coming from young explorers open to the magic of possibility and experimentation
– photographs of the Villa Borromeo: MIL22

Though Larry Page, the Google co-founder, has a thatch of grey hair, we know he is still only forty-one. His baby face reminds us that he was twenty-five in 1998, when he hatched a search engine with Sergey Brin. We also know that Jimmy Wales was thirty-five when he launched the Wikipedia in 2001, and Jeff Bezos a mere thirty at the founding of Amazon.com in 1994.

So, why are we looking to today’s old media leaders to reshape the way we get news and commentary through them? Google, Wikipedia and Amazon — three inventions that have made done more than any others to re-shape the habits of those of us who used to be called bookworms — should have made it pointless for anyone to expect the big names in print media, whose chiefs are nearly all middle-aged or old, to build the bridge to future economic survival for their enterprises.

Three identifiers of the most promising scheme for publishing – called a ‘business model’ – look more practical and likely than ever:

Some form of collective ownership and management – which, for some new publishing groups, would mean replacing the old idea of ‘reader subscriptions’ with small ownership stakes for audience members who want a say in drafting rules and setting policy.

Consultative decision-making on strategic and policy matters helped by free, ‘sharable’ software tools designed to streamline collaboration — the kind being developed by New Zealand’s Loomio cooperative (the most sophisticated of which might include software tailored to deal with particular kinds of conflict).

Vast aggregations of micropayments making up the financial lifeblood of media collectives – from selling access to certain kinds of information or entertainment (though most of this would be free); or in-payments for the privilege of stakeholding, and outpayments when there are profits to be distributed.

Most of the worker-bees driving the creativity at Loomio and the micropayments innovator Flattr are decades younger than the old media leaders in continental Europe interviewed last week by The Guardian about their struggle to adapt for digitisation. The limit of bold and adventurous thinking by these appears to be a subscription club – similar to the plan described by Mario Calabresi, editor-in-chief of Italy’s La Stampa , in which most of its offerings would continue to be free …

… while holding back some premium content in order to be able to offer more in-depth information to those who want it. Around this premium content we are building a club-like structure, which brings together our keenest readers and offers them exclusive tools with which to understand the world.

Club, yes; but stake, no – and that is surely a mistake. Giving readers the chance to own a financial stake, even a small one, in drawing more traffic to a media site would encourage more of them to linger to chat with other readers – regularly log on to comments sections, treating them like virtual pubs or coffee-shops for relaxing sessions of teasing, information-sharing, debating and flirting anonymously and pseudonymously as well as in the prosaic guise of being, as on Facebook, simply themselves. One commenter on the Guardian survey of European papers had the media enterprise of the future exactly right:

ringodingo

13 June 2014 11:03am

… Newspapers, tv etc have to accept that media is now two-way.

So Guardian etc should become more like a social media site?

To an extent they already involve the readers with the comment threads.

Or, as the 2010 paper that this post-Gutenberg blog extends said, if we may be forgiven for the unpardonable sin of quoting ourselves:

New communication technologies have created a karaoke world. … Practically no one is content any more to be just a spectator, reader, passive listener or viewer. Audience participation as well as the right to talk back – which includes non-expert reviewing of works or performances by trained and seasoned professionals — have become absolutely essential.

That La Stampa understands this is clear. Calabresi said:

We are drawing on user-generated content, seeking to unite and integrate it with our quality journalism. On social networks we are working to increase reader engagement in order to make them key players in the debate on our content.

He sounds remarkably like The Guardian’s own editor, Alan Rusbridger, telling an American interviewer that

We are putting our commentators in the same space as all our readers and letting them fight it out. … [R]eally, in this community of Guardian readers, there are a lot of intelligent, well-versed people actually traveling. So let’s open it up to them.

But those are just words, mere sentiments, at present. Until they are offered a financial stake and the possibility, some day, of sharing in any profits, those readers contributing comments and reporting to ‘opened up’ papers are simply supplying unpaid labour. Not, in our view, an operating scheme with much of a future.

When will some newspaper like La Stampa or The Guardian test the idea of sharing ownership and decision-making on a strictly experimental section of its site – as this blog has suggested before, more than once? They might take a cue from the adventurous ‘skunk works’ at the Harvard Business School testing online education.

One European interviewed by the London newspaper about the digital future, Stefan Niggemeier – an ex-Spiegel staffer who has worked both as an editor and publishing innovator — is part of a group of twenty-five German investigative journalists playing with financial schemes that do not rely on advertising: ‘We want to see if there’s a way of establishing a non-advertising-based model. Whether it will work, I don’t know, but I know it’s right to try it, even if it fails.’

Rusbridger is sixty. Niggemeier and Calabresi are both in their mid-forties. Even they might not be young enough to translate proposals and hypotheses into media’s clicking and whirring fully operational future.

Will this April Fool’s Year of canonising whistleblowers, any whistleblower, never end?

Whipped, if not quite dead: the putative whistleblower’s surveillance story -- with legs  -- ‘Horse and groom,’ 15th-century, Turkish Miniatures, Mentor-UNESCO, 1965

Whipped, if not quite dead: the surveillance story — with legs
— ‘Horse and groom,’ 15th-c., Turkish Miniatures, Mentor-UNESCO, 1965

Might the back-to-front spy story fingering government spooks rather than the villains subjecting us to the ‘surveillance business model’ be the longest-running April Fool’s wheeze in history?

Simon Jenkins in The Guardian, 27 march 2014:

Whistleblowers are not always right, let alone easy companions, but then nor were saints. Few can be saved from a degree of martyrdom. But we can at least canonise them as saints rather than persecute them as devils.

Surely that is a wickedly batty, not to mention irresponsible, suggestion — unless or until we are sure that any particular whistleblower is tooting for our collective benefit, not merely as a rebel in search of a cause? Anyone reading the closing paragraph of the Jenkins column would have proof that Spiked Online was hardly going overboard, last summer, when its editor, Brendan O’Neill, suggested …

Let’s call a halt to the worship of whistleblowers

11 June 2013

The cult of the whistleblower is getting out of hand

In 24 hours, Edward Snowden has gone from being a former contract worker at America’s National Security Agency to a godlike figure who has apparently ‘saved us’ from ‘the United Stasi of America’. It’s the religious terminology that is most striking. For leaking info about how the NSA keeps tabs on the communications of both American and foreign citizens, Snowden has been referred to not only as a saviour but also as a ‘martyr’. He’s praised for revealing to us, the sleeping ones, ‘the truth’ about our world. Journalists fawn over the ‘earth-shaking magnitude of the truth’ he has revealed. His own codename in his dealings with hacks was Verax, Latin for ‘one who tells the truth’ and a recurring word in the writings of old-world Catholic scholars on the lives of the saints and seers. If Snowden possesses Christ’s capacity for ‘saving’ people, he lacks His humility.

 As befits a modern-day teller of the truth, Snowden has been turned into an overnight icon by the guardians of liberal values. The Guardian itself plastered his picture across its front page yesterday, even taking the very unusual step of moving its own masthead down and replacing it with the words: ‘The whistleblower.’ This wasn’t news reporting; it was a secular beatification, an invitation to readers to look into the eyes of St Snowden, the latest in a line of brave revealers of liberal gospel, who, according to one Guardian columnist, has carried out ‘extraordinary human acts’ and showed ‘an endless willing to self-sacrifice’ – just like You Know Who. The creepy Jesus allusions are even more apparent in the Twittersphere, where Snowden is referred to as saviour, martyr, even ‘libertarian messiah’.

 The speedy beatification of Snowden reveals a great deal about the increasingly irrational worshipping of the whistleblower. Primarily, the cult of the whistleblower speaks to the profound passivity and deep moral lassitude of both modern journalism and radical politics …

Just as we are — as in recommending, two entries ago, a Laziest Journalism Ever award for the shrill, over-amplified Snowden coverage — Spiked’s O’Neill has been horrified by what it says about the state of the craft of journalism:

[J]ournalism … seems to have transformed itself into a passive receiver of ‘truth’ rather than active seeker of stories. Journalists are increasingly reliant upon sneaked-out information from the citadels of power. This is bad for so many reasons: because journalists lose their dirt-digging drive and instead become grateful recipients of discs or graphs from disgruntled individuals; because it redefines ‘the truth’ to mean something graciously given to us by those in the know, rather than something we shape through the very act of seeking it, of analysing and understanding what we have found out; and because it inevitably nurtures shoddy, rushed, ill-thought-through journalism. Indeed, some of the claims about the NSA are now being called into question, which suggests that getting mere info from one man is no substitute for spending a long time looking for a story, and then discussing it, checking it, contextualising it, and making it something bigger than simply, ‘Look at what was whispered in my ear….’.

… This is, admittedly, a somewhat lazy entry on the blog. We have too much to say, on a very different subject – and are waiting for all that to settle and simmer down to manageable proportions before we return.

A Pulitzer prize for typing up the Snowden leaks? We suggest the Laziest Journalism Ever award

We saw no fine journalistic instincts unfurled; no dogged sniffing, and above all, no sweaty investigative reporting: only papers playing mouthpiece to boost circulation  - photograph: postgutenberg[at]gmail.com

We saw no fine journalistic instincts unfurled; no dogged sniffing, and above all, no arduous investigative reporting: only papers trying to boost circulation
– photograph: postgutenberg[at]gmail.com

Preposterous. That is what Politico evidently thinks of bestowing a Pulitzer journalism prize next month on one of the hyperbolic leak-and-spin collaborations between Edward Snowden and journalists who have made the über-leaker famous enough for search engines to suggest that we really want him when we ask them about Snowdon – the Welsh mountain.

We agree especially with the last reason Politico gives for doubting the rightness of elevating the Snowden-and-NSA story above — for instance — the kind of wrenching immersive reporting on the mentally retarded that won the fearless, compassionate Katherine Boo her Pulitzer public service medal in 2000. In ‘Edward Snowden looms over Pulitzer prizes’ its media reporter Dylan Byers argues:

Finally, there is the issue of effort. Though [two reporters who disseminated Snowden’s leaks] have dismissed the suggestion that Snowden’s trove of NSA files simply fell into their laps, the Pulitzer Board could feel conflicted about giving an award to the recipients of stolen documents when other applicants may have dedicated a significant amount of time and resources to old-fashioned shoe-leather reporting on, say, a local government issue. In several instances throughout its history, the Board has honored reporting based to a significant degree on the amount of effort and diligence shown by the reporters.

[… quoting a USA Today editor:] “Not to minimize the role of the reporters — it’s not just stenography. You have to sift through the information, present it clearly, explain why it matters, put it in context, etc. The real challenge would be if you had entries where reporters had to go to extraordinary lengths to pry out information of vital interest to the public, as opposed to having it turned over to them. If you had examples of great magnitude, that would make it complicated. That said, this was clearly the story of last year.”

“There’s a real question about whether this is reporting,” [a veteran Washington Post reporter] said. “It might be a public service award, but it’s not a great reporting coup when a source comes to you and hands you this stuff.”

Post-Gutenberg would also like to remind readers about an … ahem … significant detail – that the Guardian’s and New York Times’s endless column-inches on government surveillance have the story back-to-front, by failing to acknowledge that the NSA watchers in the U.S. and their GCHQ equivalents in the U.K. are only doing what privacy-scoffers at the commercial technology giants and most newspapers running on the ‘surveillance business model’ have done for far longer. (See ‘Spooky yarn-spinning: just how did the Guardian and New York Times get the surveillance story back-to-front?‘ … and … ‘When will the #TeamSnowden newspapers admit to using the same spying tools as the spooks at the NSA and GCHQ?)

Bill Gates, we are pleased to note, has made the same point as we have about Snowden’s lack of judgment and selectivity in what he chose to make public, to snatch his place in history:

‘…[I]f he had been careful in terms of what he had released, then it would fit more of the model of “OK, I’m really trying to improve things.” You won’t find much admiration from me.’

He said that in an interview with Rolling Stone on 13 March – and we recorded the identical objection in a post on this blog last November, with the help of the Mannekin Pis.