Julia Hobsbawm and a few more reasons to be wary of social networking

The New Yorker explains the ‘structural holes’ theory of social networking.
21 November 2005.

We are indebted to Ian Jack, writing in his latest Guardian column, for justifying our extreme suspicion of coercive social networking — and especially, of academic theorising about the value of something people have always done supposedly being on the verge of dominating everything else that we do.  (See footnotes for links to earlier entries on aspects of this alarming subject.)

Reflecting on a speech by Julia Hobsbawm, the new Honorary Visiting Professor in Networking at the Cass Business School at London’s City University – in which she pronounced ‘Facebook and Twitter … de facto, the new water cooler,’ but warned that extra-powerful networking takes place in ‘grassroots, lateral, face-to-face networks,’ — he noted,

The better people were connected, she said, the more they flourished. At the bottom end of the scale, “the completely un-networked” were often the unemployed. At the top end, networking away like barn dancers, were people who gathered at places such as Davos for the global events Hobsbawm always found “hugely stimulating and enjoyable” but regrettably confined to the same old elite. As I understood her talk, which may not be perfectly, the trick was somehow to open up these conclaves to less privileged people. Thus “social and intellectual plurality” would lead to “social and professional mobility”.

He came to this sad conclusion:

The Cass Business School should adopt a motto and paint it over the entrance: non quae sed quem cognoscis, not what you know but who. And thereby recognise the return of this unfortunate reality.

The New York Times, just as sceptical in its report of Julia Hobsbawm’s inaugural lecture, also emphasised her own splendid family and social connections as the key to her success – that she is the daughter of an eminent Marxist historian, Eric Hobsbawm, and was once the business partner of the wife of a former British prime minister in a public relations company.

Why do social networking theorists like her make their ideas so hard to understand?

Like Ian Jack, the New York paper quoted tiny snippets of her talk to convey deep bafflement – but post-Gutenberg did not really grasp what they were hinting at until we followed a link to a recording of exactly what she said. This longer segment of her lecture makes it easier to see why they found her — erm, ‘meta-concepts,’ is the way she and her fellow-theorists would probably put it, so elusive. We hope we have punctuated her words correctly in this transcript: it is not easy to decide how that should be done when struggling to make the ideas themselves fit together. After asking whether knowledge might be ‘more valuable when it is loose rather than tight,’ she continued,

The global workplace is itself becoming looser. Our graduate children are shadow-boxing hidden counterparts and hidden competitors on other continents. The Silicon Roundabout worker in London must be mobile and fluid because they may end up in Silicon Valley or someone from Silicon Valley may pinch their job. The garment producer in Mumbai may come from Mombasa. That’s because knowledge moves in a kind of diaspora now, uprooting from a fixed position and travelling. In fact, The Economist – again – noted in an article about diaspora networks last year that there are 215 million diaspora migrants in the world now. That’s the equivalent of 3 per cent of the world’s population taking ideas from over there back home. China’s growth may have more to do with the fact that over 500,000 people have studied abroad and returned, mostly within a single decade, bringing a huge brain surge through the ranks of think tanks and government.

The best expression of very loose knowledge that I can find is the sociologist Ronald S. Burt’s term ‘structural holes’. He describes the way ideas often form between formal [her emphasis] network nodes than in them. As Burt put it, and I quote, ‘Structural holes are the empty spaces in social structure. The value potential of structural holes is that they separate non-redundant sources of information, sources that are more additive than overlapping.’ And I’m minded to quote from Margaret Atwood’s The Handmaid’s Tale, in which she describes freedom as coming from ‘the blank white spaces on the edge of the print.’

‘Loose knowledge’, it would seem, is a stunning sequence of non sequiturs that could sink anyone listening for too long in a bottomless black hole.

Or, we might simply say, to encapsulate our yokelish incomprehension of the Hobsbawm networking spiel, very Swedish chef  … – in the hope that a few readers have come across this sublime Muppet Show character whose recipes could kill you, if you followed them – but that would call for understanding his directions.

_____________________

How would introverts like Beckett — and Wittgenstein, Kafka and P.G. Wodehouse — have survived social media?

https://post-gutenberg.com/2012/01/09/how-would-introverts-like-beckett-and-wittgenstein-kafka-and-p-g-wodehouse-have-survived-social-media/

Google, bowing to social media, is letting down tomorrow’s Samuel Becketts

https://post-gutenberg.com/2012/01/16/google-bowing-to-social-media-is-letting-down-tomorrows-samuel-becketts/

The Muppet Show’s Swedish chef in a meditative pause between utterances. http://www.olofssonfamily.se/wordpress/tag/the-muppet-show/

Advice for Lord Justice Leveson from Lao Tse: how to shape the afterlife of the 4th Estate and assist the birth of its successor

[ On 10 July 2012, The Independent, a ‘liberal’ London newspaper, declined to publish a comment on press reform linked to this post. That polite comment is here. ]

Niklaus Manuel’s ‘Dance of Death’ (‘Totentanz’, 1516-1519) was a hugely popular theme as Gutenberg presses proliferated and the Renaissance was in full sway. It could have symbolised a coming-to-terms not just with death but the dying of old ways.

Presiding over an Inquiry whose conclusions will shape the afterlife of the British press – doomed to extinction by digital media and the new voices of the 5th Estate – Lord Justice Leveson keeps reminding us of the contradiction in the difficult job he has been given. What mechanisms can he recommend to the government for the enforcement of ethical behaviour by the 4th Estate without ‘imperilling the freedom of expression or our free press’? – as he put it during Tony Blair’s testimony in late May.

Post-Gutenberg would like to recommend a fragment of ancient Chinese philosophy as a frame for thinking about a solution to his quandary. Lao Tse reportedly said, in the 6th century BCE,

If we wish to compress something, we must first let it fully expand.

Lao Tse

Rule-making can be seen as a sort of compression – in the sense of limiting, constraining and controlling. It is too soon for anyone, even the admirably wise men at the summit of Britain’s judiciary today, to draft rules for media being turned inside-out by the digital revolution. As perspicacious witnesses have pointed out, any new regulations that minutely specify what the 4th Estate can and cannot do must inevitably pronounce on who should be considered a journalist. How can that be done when the profession’s boundaries are being obliterated by the arrival of the 5th Estate?

It would be disastrous if the Inquiry were to lead to any blocking or impeding of this successor to the 4th Estate. What the arrival of the 5th Estate means for the press is that it has to share the megaphone it has so far had all to itself.  This succession is directly in line with the evolution and improvement of democracy – something that people everywhere want dearly, a yearning that events like the Arab Spring have dramatised.

To watch the Leveson hearings is to see the presiding judge agonise over too many details that an unimpeded 5th Estate will soon make irrelevant or outdated. They take up too much of his time, even when he understandably declines to deal with them in an Inquiry being criticised for taking on too much. As Dan Sabbagh noted in a good summing-up in The Guardian last week,

Leveson has so far showed little apparent desire to get into the question of the ownership structures of newspapers: when invited … to set a cross-media ownership limit that would force a Murdoch sale of the Sun or the Times, Leveson fought shy, “because that involves all sorts of competition issues which would require quite detailed analysis”.

Instead, Leveson went elsewhere to debate some practical solutions. The judge has been surprisingly consistent in the views he has espoused, taking the approach of testing out ideas periodically with witnesses he likes. Leveson is clearly sceptical of the PCC [Press Complaints Commission], telling Financial Times editor Lionel Barber in January that the body was not “really a regulator” but a “complaints mechanism” – and that it needed to be supplemented by another body, a new kind of court, “some sort of arbitral system” to cover libel and privacy claims – an imagined body that the judge said would be designed to be low cost – or to use a phrase he repeated many times “not make extra work for lawyers”. Its nearest analogue would be the industrial tribunals, or the arbitration system used in the construction industry. 

Post-Gutenberg likes the way the judge is thinking about  a replacement for the defunct and essentially toothless Press Complaints  Commission. We would also be happy to see the criminalisation of a small set of completely unacceptable infractions, such as extraordinary invasions of privacy by phone hacking and other underhand means.

But instead of pointless brain-cudgelling about precisely what percentage of which communication medium newspaper conglomerates like Rupert Murdoch’s should be allowed to own, Lord Justice Leveson’s highest priority should be to open the way to the largest number of competitors for the 4th Estate.

In other words, expand, don’t compress should be the principle guiding his recommendations to the government in September.

Check bad behaviour on the part of today’s media elite by maximising  opportunities for the outsiders of the 5th Estate to offer alternative presentations of facts and unfamiliar opinions, and to challenge and expose the biases and mistakes of every sort of media, new and old.

There is no shortage of good ideas for the democratic licensing of access to sensitive information by both professional and non-professional disseminators of facts. In a post a few months ago  on the blog of the International Forum for Responsible Media (INFORRM), Hugh Tomlinson QC made an excellent suggestion about ‘benefits for public interest journalism of creating a category of “accredited journalists”’.  These would be …

… a sub-category of those writing for publication [who] should be given specific privileges to assist them in their work. […] [P]rivileges should not be granted to journalists simply because they are employed to write or because they work for a media organisation.  Neither should the privileges be granted to any “citizen journalist” who claims to be writing public interest stories. Rather, the privileges should be made available to those who pass through a gateway policed by a voluntary independent regulatory body and sign up to an enforceable code of responsibility. [post-G’s ital.]

There are new ways of organising and financing journalism that could use Lord Justice Leveson’s support – even if that only means he will be careful not to hobble the reorganisation of the media as, for instance, a set of cooperatives in which readers and viewers could be offered the chance to become co-owners. In recent months, proposals for setting up and running these have been increasingly detailed and specific. (See, for instance, the mention of Paul Smalera’s suggestions in ‘Why a keiretsu-cooperative is a gentle transition for old media …’.)

The mere existence of the Leveson Inquiry has already had salutary effects. To give a small but critical example, the moderation of comments in The Guardian’s popular comments sections has become far less trigger-happy. Commenters are not being censored quite so reflexively for opinions or factual posts that conflict with that newspaper’s views and political positions, or criticise its friends. Last weekend, it was heartening to see a post about the Inquiry itself opened for comments after months of prohibition on grounds that made no sense – and to be able to read contributions to the debate about Ian Jack’s illuminating comparison of Leveson with an earlier government investigation of press practices.

As for the Leveson hearings, per se, their radical transparency — with a presiding judge confident enough to muse aloud and react spontaneously to testimony —  goes far beyond what many of us could even have imagined as a model of open government. (The best demonstration came an hour after this post: here). American lawyer friends looking on in awe tell us that nothing in the US system would permit Americans to copy the form of these proceedings.

Most amazing has been the discovery that the conduct of the Inquiry is characteristic of an exceptionally progressive judiciary. Utterly unlike the notoriously slow-moving and stodgy legal system wickedly satirised in Dickens’s creation, Jarndyce and Jarndyce — a court case that grinds on for generations – Britain’s top judges are not just acknowledging the implications of new communications media and adjusting to them, but doing so faster than the professionally nimble 4th Estate.

Post-Gutenberg only recently came across a news report from the spring of last year about a speech in Israel by the Lord Chief Justice, Baron Igor Judge, who put Sir Brian Leveson in charge of this indescribably gratifying investigation into press culture and practices. He explained that in Malta, where he was born, one of his grandfathers owned and edited a tiny newspaper. His sympathy for the press’s problems is, in a sense, inbred. But he favours the transparency and inclusion that are more the defining characteristics of the 5th than the 4th Estate – even for keeping his own legal system honest:

His “fervent hope” was that new technology would make it easier for the media to be “present” in court, reporting the proceedings, and “the present trend of fewer and fewer reporters in every court would come to an end”.

In an apparent reference to “virtual” courts based on video-conferencing, Judge insisted that justice should be done “in a public forum to which the public, or the media, has access”.

He continued: “Technology must not lead to justice done in secret, or some form of hole-in-the-corner justice.

Post-Gutenberg wishes to offer just more one scrap of advice to Lord Justice Leveson – who has invited everyone, however obscure, to contribute thoughts to his hearings: please do not allow political partisanship by the press to be conflated with press freedom. As we observed in a recent post in this spot, sanctioning political one-sidedness means licensing powerful media owners to be king-makers, with all the compromising wheeling and dealing that goes with that. It means condoning the skewed reporting of the facts so essential to the functioning of a genuinely democratic government.

With a fully licensed 5th Estate in full cry, media conglomerates trying to run Britain, with lots of help from British prime ministers – or what the Economist appears to dismiss nonchalantly as the inevitable ‘proprietor problem’ —  should be shown their proper place. And where would that be? If not oblivion, then as far below the salt as possible.

Wanted: a brave newspaper, for an experiment in which readers become stakeholders

The phone-hacking scandal and the subsequent launch of a public inquiry examining not simply the ethics and regulation of the press but media ownership more generally […] provide a real opportunity to replace one form of media power – concentrated, unaccountable, privileged – with another form that holds elites to account, offers more than a token range of “legitimate” views on urgent matters of the day and represents British society back to itself. This will require a series of reforms to ownership structures and self-regulatory practices that are clearly not currently operating in the public interest.

What does it mean to ‘break up’ media power?

Des Freedman, The Guardian, 31 July 2011

How would you redesign the ownership of newspapers? How about starting here:

Last month, for example, 51 million individual users clicked into the Guardian site — a number that should please online advertisers.

Great! So what if the Guardian were to let us readers/commenters buy shares in the comments sections of its site?

— Reader commenting on:

At their best, newspapers became beautiful objects, I shall miss them

Ian Jack, The Guardian, 24 September 2011

ß

Newspaper and other print media sites to which I have returned several times a day – or week, depending on what has been happening in my life – have had two things in common:

  • Unusually sharp and entertaining comments sections in site segments dedicated to topics that interest me.
  • A group of stimulating, well-informed debaters among the regular commenters, who often enter into extended wrangles – sometimes, not just with each other, but with the writer of an article.

Unfortunately, commenters tend to come and go unpredictably, then vanish altogether. And I have to start looking for a new equivalent of an online coffee shop.

But what if commenters were given some incentive to keep commenting on a particular site – for years at a time? Two years ago, thinking about what would make contributing posts irresistible to me, my conclusion was: money, and the feeling that I was helping to build a semi-permanent family of debaters. Without some form of payment – or the possibility of being paid in the future – posting frequently on newspaper sites becomes suspiciously like wasting time. I have found it hard to justify time spent commenting, even though joining online discussions has deepened and enlivened my understanding of all sorts of topics.

ß

In January of last year, I outlined a scheme that a newspaper could run as an experiment in sharing ownership of a part of its site with reader-commenters. In a future entry in this blog, I will describe the reactions of particular publishing organisations to which I sent a link for my proposal. There were, broadly, five reasons for their reluctance to try it out:

  • ‘Too new’ – the scheme diverges too far from their ideas about the future evolution of media.
  • Protectionism. The mistaken belief that the scheme would entail paying commenters at the same rates as professional writers and journalists. That is not what the proposal says at all. The idea is that the arrangement would work very broadly in the way insurance does: people contributing more or less equal sums into a pool of money from which disbursements would be made in accordance with merit and need.
  • Semantics. Interpreting the scheme as ‘socialism’. There is no precise counterpart for the proposed arrangement – certainly not in publishing, as far as I know. But to convey the idea of shared ownership I used the word ‘cooperative’—which unfortunately spells ‘hippie’ utopianism or bankrupt socialist idealism to many people. It says something else entirely to me. For nearly 20 years, I have been a member of a rural electricity cooperative founded 75 years ago by a group of farmers – after the local power company refused to put them on its network. This organisation runs so beautifully that my electricity bills have always been a small fraction of sums I have paid for the identical usage patterns in other places.
  • Fear of losing power. Most publishers of the print era cannot give up the idea of journalists and editors performing on a stage for readers – the audience down in the pit, which is where they would like them to stay. They cannot accept that technology has made it realistic for readers to want – indeed, expect – to share the stage with them, even if only in walk-on parts, in most cases, at the start.
  • Pessimism. Publishers cannot conceive of making a bigger pie – that is, expanding revenue, and even earning profits, with luck – through sharing ownership with reader-commenters. They can only imagine being forced to accept smaller slices of an unchanged or shrunken pie.

ß

Here is a summary of what a test of a jointly owned site would involve for publishers and reader-commenters at the beginning:

As this is a scheme for helping print media to adapt for the arrival of the 5th Estate, a publisher would have to initiate the experiment, inviting readers to become part of it.

The publisher would set a price for a subscription-cum-stake in the jointly owned site called, say, the Forum. Just one stake per reader. Site visitors who do not buy a subscription-stake would not be shut out from reading articles and discussions but could not, of course, share in any future profits.

The publisher would develop the software tools and infrastructure for the experiment – to collect and record subscription-stakes; run elections and referendums; develop apps, links to social networking sites, and so on – and, if the test site makes a profit from subscriptions and advertising, distribute it to stakeholders.

Both the publisher and readers would nominate a few reader-stakeholders for membership of the Forum’s (say,) eleven-member management board. All reader-stakeholders would elect six of these as their representatives. The other five board members would be appointees of the publisher from within its own executive and editorial ranks.

As noted above, the arrangement would work in roughly the way insurance does. Reader-stakeholders would pay more or less equal sums into a pool of cash. Payments from that pool would be made according to certain criteria. How would classes of subscription-stakes be established? Who would set the criteria? These – and all other rules for the site’s operation – would be proposed by the management board and then voted into existence by subscriber-stakeholders.

So setting rule-making in motion would be the first task of the management board, and the first job for reader-stakeholders after that would be choosing from among alternative rules proposed to them.

A publisher would not have to finance the experiment alone. A newspaper could, for instance, share the costs and administrative burden with a book publisher. Their partnership would resemble a Japanese keiretsu – or arrangement between companies with common or interlocked business interests.

The rationale for this scheme for shared ownership is set out in more detail here.

Any takers? Careful suggestions for refining and improving the experiment would be indescribably welcome, and will be given proper credit in a future post on this site.

Correspondence to postgutenberg@gmail.com, please.